Objective Take

ANALYTICS & INSIGHTS

SETUP

We’ll connect your analytics platform (e.g. Google Analytics, Adobe Analytics, etc.) to your website and app through an extensive configuration audit. From tracking fundamental events to setting up goals and custom dashboards, we'll make sure your data is accurate, actionable and ready to drive objective decisions.

MONITORING

Once your analytics are live, we'll continuously monitor your data to ensure everything has been implemented correctly and as intended. We'll catch anomalies and ensure you become aware of them as soon as they occur, validate metrics, and make sure your reporting stays reliable. Before providing our insights, we'll highlight (and fix, whenever possible) any bugs or tracking/implementation issues.

INSIGHTS

Raw data is only as valuable as the insights you can extract from it. We'll deepen your knowledge of your customers' behavior, recommend optimizations for your website or app to improve engagement and identify key opportunities to drive revenue. And above all, we'll ensure that your business decisions are made without any ambiguity or subjectivity.

tools

We specialize in the following:

We are also happy to provide additional expertise in other data processing, warehousing, visualization, session-replay and QA tools (e.g. BigQuery, Databricks, Mixpanel, Contentsquare, Hotjar, Omnibug, etc.).

objective take

Objective Take is an analytics consultancy that helps businesses make smarter, unbiased decisions through objectivity and clarity — driving impactful digital experiences. From implementation and configuration to post-campaign and post-strategy analysis, we are your trusted, end-to-end partner for analytics and decision-making.

founder and ceo

With 8 years of experience in web and app analytics, Arman Nagra specializes in turning complex data into actionable insights that drive measurable business impact.Arman has extensive expertise in developing analytics architecture, including data layer implementation involving both JavaScript and HTML tagging, conducting rigorous QA/debugging exercises on full-scale engineering launches, and captivating large audiences to deliver meaningful, data-driven stories. He excels in analyzing new product/feature rollouts, search performance, loyalty program growth, marketing channels, customer segmentation and retention, e-commerce funnel friction points and bot/fraud prevention strategies.Arman has led multiple teams in delivering best-in-class dashboards and reports powering multi-million dollar insights, and has overseen several large-scale UI and data platform migrations for billion-dollar digital experiences. In an analytics capacity, he has either worked directly at or with brands such as Walmart, Air Canada, Aeroplan, Microsoft, Xbox, Softchoice, Bounteous, Canada Goose, The Honest Company, Home Hardware, Deloitte, Coca-Cola, Domino’s Pizza, Chatters, AccuWeather and more.

our mission

Data has to be interpreted.For some, it tells a story they want to hear.For others, it tells the truth they need to face.Our job is to deliver insights on that data without the fluff and bias so you can make data-driven decisions with confidence. We cut through the noise and ambiguity, turning complex datapoints into clear, actionable stories.Of course, we'll tell you where your customers come from. We'll explain how they navigate your website/app and how long they take to arrive at a particular page. And we'll definitely let you know what drives their frustrations, purchase decisions and exit decisions.But we'll also objectively tell you tell you why they behave the way they do. We'll dive deep into the true intent (or lack thereof) behind their actions. And we'll ensure you walk away with absolute clarity on how to improve your digital experience and drive revenue.After all, data has to be interpreted. We'll just give you the objective take so uncertainty doesn’t stand in the way of growth.

Contact

Please reach out directly to [email protected] for any inquiries or feel free to submit the form below!